SUBJECT
Bidi Beverages / 2019


MY ROLE
Design Director /
Designer
SUMMARY
The identity and packaging system I created for this new CBD beverage brand is meant to appeal to hardcore wellness practitioners (but also to the rest of us). I worked closely with the founders to establish the right tone and balance of flavor cues and lightness, in an effort to avoid prevalent industry tropes like overly medicinal packaging and old school hippie culture.