While Design Director at Venables Bell + Partners, Reebok was one of our most prolific clients. Over the course of a five year relationship, we redefined their brand twice—the second time opening things up from the polarizing world of tough fitness to a broader, more populist stance. I designed the work shown here over the course of one wild week (and weekend…?). While the client didn’t choose this system, I am very proud of it. And no, I don’t make a habit of designing entire brand systems in a week.